Beekeeper’s Naturals, the wellness brand known for harnessing the power of bee-derived ingredients, today launched Cooling Relief Lozenges, marking the company’s entry into the regulated over-the-counter category and its first product to carry a Drug Facts panel. The new lozenges bring the brand’s focus on ingredient transparency and formulation to the cough and cold aisle, with naturally derived menthol as the active ingredient and no artificial dyes, sweeteners or flavors.

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Beekeeper's Naturals Cooling Lozenges, Lemon Mint Flavor

Beekeeper’s Naturals Cooling Lozenges, Lemon Mint Flavor

“Most cough drops are sugar candy with menthol added,” said Beekeeper’s Naturals founder, Carly Kremer. “And without ingredient transparency there’s no way to know if that menthol is derived naturally from mint or synthetically from petrochemicals. We wanted our Cooling Relief lozenges to give the fast relief you’d expect from menthol but with the natural, clean ingredients that you want, particularly when you’re under the weather.”

Earning a Drug Facts panel required Beekeeper’s Naturals to meet the formulation, manufacturing, and labeling requirements associated with OTC products. The launch represents a new chapter for the brand as it expands beyond supplements and into the cough remedies category, which is projected to reach $12.2 billion by 2032.

Key Features of Beekeeper’s Naturals Cooling Lozenges:

  • Medicated Menthol Relief: Menthol lozenges, made for cough relief when fighting a cold.

  • Nothing Artificial: Menthol derived naturally from mint, not petrochemicals. No artificial dyes, colors, sweeteners or flavors, with just 1g of sugar per serving.

  • Two Refreshing Flavors: Available in Lemon Mint and Cherry Mint

  • Sizes for Every Need: Available in 14ct (from $7.99), 18ct ($7.99) and 36ct ($12.99)

  • Easy to Find: Available at beekeepersnaturals.com, Amazon, Whole Foods, Walmart and other major retailers

Born out of Carly Kremer’s own health struggles, Beekeeper’s Naturals was built on the belief that consumers shouldn’t have to choose between products that work and ingredients that align with their standards. Cooling Relief extends that philosophy into the OTC category, joining the brand’s Soothing Lozenges, a dietary supplement designed for everyday immune support. Together, the two products give consumers different options across cold and cough season–from everyday wellness to targeted relief – while maintaining the ingredient standards Beekeeper’s Naturals is known for.

Looking ahead, Beekeeper’s Naturals plans to deepen its retail presence and continue expanding its immune health portfolio over the next 12 months, with ingredient transparency and propolis education leading the way. That includes more in-store and online education on how propolis works, clear communication about what goes into each formula, and an innovation pipeline built on the same approach as Cooling Relief.

For more information, please visit www.beekeepersnaturals.com/

ABOUT BEEKEEPER’S NATURALS

Beekeeper’s Naturals is a leading wellness brand powered by propolis and other bee-derived ingredients. Founded by Carly Kremer, the company began as a farmers market stand and has grown into a business exceeding $100 million in trailing 12-month revenue, with distribution across major national retailers including Whole Foods and Target, and a leading position on Amazon. Beekeeper’s Naturals is committed to clean-label formulations, environmental stewardship through its Save the Bees partnership with the UC Davis Honey Bee Research Facility, and building products that support the body the way nature intended.

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