Partnership brings TCL’s award-winning television technology to U.S. Bank Stadium through in-stadium branding, digital activations, and premium hospitality experiences

IRVINE, Calif., Sept. 24, 2026 /PRNewswire/ — TCL, a leading consumer electronics brand, today announced a new multi-year partnership with the Minnesota Vikings of the NFL, becoming the official “Preferred TV of the Minnesota Vikings.” The agreement establishes TCL as an endorsed technology partner of the organization, combining brand rights, digital media integration, in-stadium visibility, and premium hospitality benefits.

The designation reflects TCL’s continued momentum in the North American TV market and its commitment to connecting with sports fans through immersive, high-visibility brand experiences.

“Being named the Preferred TV of the Minnesota Vikings is a proud moment for TCL,” said Chris Hamdorf, Executive Vice President, TCL North America. “This partnership allows us to bring our big screen display technology directly into the game-day experience for one of the NFL’s most passionate fanbases in the stadium and at home, while deepening our connection with Vikings fans both inside U.S. Bank Stadium and across their digital platforms.”

Partnership Highlights

The multi-year agreement encompasses a comprehensive set of brand, media, and hospitality assets, including:

• Premium Brand Designation. Official use of Vikings marks and logos across TCL advertising and promotional materials, reinforcing the brand’s status as a designated technology partner.
• Integrated Digital Presence. TCL branding and content across Vikings-owned digital channels, including Vikings.com, the official mobile app, email newsletters, and social media, along with paid social support and sweepstakes activations.
• In-Stadium Visibility. Prominent placement on displays throughout U.S. Bank Stadium, putting the TCL brand in front of tens of thousands of fans at every home game.

Together, these elements create an integrated platform spanning traditional stadium branding, digital fan engagement, and exclusive hospitality, reinforcing TCL’s positioning as a premium, innovation-driven TV brand among NFL fans in the Minneapolis–St. Paul market and beyond.

“We’re excited to welcome TCL as the Preferred TV of the Minnesota Vikings,” said Martin Nance, Chief Marketing Officer of the Minnesota Vikings. “TCL shares our commitment to delivering exceptional experiences and connecting with fans in meaningful ways. Through this partnership, we’ll create new opportunities to engage Vikings fans both at U.S. Bank Stadium and at home to help bring the excitement of Vikings football to life year-round.”

The partnership will officially launch during the upcoming NFL season, with TCL branding and activations rolling out across in-stadium, digital, and hospitality touchpoints throughout the season.

About TCL

TCL Electronics specializes in the research, development and manufacturing of consumer electronics including TVs, mobile phones, audio devices, smart home products and appliances. Combining thoughtful design and innovative technology to inspire greatness, our lineup delivers must-have features and meaningful experiences. As one of the world’s largest consumer electronics brands, our vertically integrated supply chain, and state-of-the-art display panel factory help TCL deliver innovation for all. For additional product information, please visit www.tcl.com for the full portfolio.

About the Minnesota Vikings

Minnesota Vikings Football LLC is headquartered in Eagan, Minnesota. The Minnesota Vikings are one of the National Football League’s most established and recognized franchises. The team was founded in 1961 and branded the “Vikings” because it represented both the will to succeed and the proud Nordic tradition of the northern Midwest. With the leadership of the Wilf Family, who purchased the franchise in 2005, the team has undergone a major revitalization and rebranding, winning both on and off the field. Under their ownership, the team has captured the NFC North title four times, and advanced to NFC Championship games after the 2009 and 2017 seasons.

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SOURCE TCL North America