Zinnia, a leading life and annuity technology company, today announced the launch of a connected distribution experience within Zinnia Market Connect (ZMC), marking a foundational shift in how life insurance and annuities are sold. For as long as advisors have sold life and annuity products, doing so has meant working across a fractured landscape of disconnected systems. Today, Zinnia is changing that, bringing lead, quoting, illustrations, order entry, and case tracking together into one connected experience, setting a new standard for what distribution technology should be.

The launch is the natural extension of Zinnia’s recent headless order entry announcement, which gave carriers, banks, broker-dealers, and IMOs the ability to build their own front-end experience on Zinnia’s APIs. Together, the two launches complete Zinnia’s connected distribution vision: build your own experience on Zinnia’s infrastructure, or adopt Zinnia Market Connect’s fully built, next-generation front end. Both solutions result in insurance distribution that works as one connected system.

“This is the experience the industry has been waiting for,” says George Esposito, CEO of Zinnia. “Whether a firm wants to build on our APIs or use Zinnia Market Connect as their front end, we’re removing the friction that has shackled distribution for decades and replacing it with one connected system.”

A modern foundation for the next era of distribution

Zinnia Market Connect is powered by Zinnia’s expanding library of headless, API-first services. Following the recent launch of its headless order entry capabilities, Zinnia is now introducing Illustrations-as-a-Service, bringing the same composable, API-first approach to quoting and illustrations. It’s the same foundation whether a firm builds its own experience on Zinnia’s APIs or uses Zinnia Market Connect directly – a single, connected infrastructure layer for the industry to build the next generation of distribution on.

“Zinnia Market Connect is proof of what’s possible when you build distribution on an API-first foundation,” said Ann Nanda, Chief Growth Officer at Zinnia. “The same services powering this experience are available to any firm that wants to build their own, which means the industry now has one connected infrastructure layer to build the next generation of distribution on.”

One experience, from lead to signature

Zinnia Market Connect brings together the systems advisors already rely on, from CRM, quoting and illustrations, to order entry and e-signature, so a case can move from lead to signature in a single, connected experience. Advisors no longer need to log into a different system for every step of the sale, and every opportunity carries its own case tracking from the moment a lead is identified, so it’s always clear where a case stands. It is the kind of connected, end-to-end experience the industry has talked about for years and is now, for the first time, real.

What’s ahead

Zinnia continues to expand the scope of Zinnia Market Connect, with plans to bring underwriting from The Policy Processor (TPP) into the experience so risk can be evaluated earlier, before a case is submitted – another step toward a fully connected distribution lifecycle.

About Zinnia

Zinnia, an Eldridge business, simplifies the life and annuity industry by delivering comprehensive technology solutions for the industry’s most critical needs. Zinnia is the infrastructure behind the life and annuity industry, helping carriers move faster, distributors expand access, advisors build confidence, and consumers gain trust. Zinnia is also backed by funds managed by KKR and Vista Credit Partners, leading global investment firms. To learn more about Zinnia, please visit zinnia.com.

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