AI Workshops and new expert-led Pop-Up Workshops help participants work through their own product challenges and leave with something they can apply immediately.

PHOENIX, Oct. 13, 2026 /PRNewswire/ — Pragmatic Institute is expanding its live workshop offering with Pragmatic Pop-Up Workshops, a new series led by guest practitioners, alongside five AI Workshops. Participants work on challenges from their own products with expert guidance and leave with tangible outputs, such as a requirement, buyer persona, or decision plan they can take back to their teams.

The AI Workshops focus on applying AI to core product management and marketing activities, including discovery, requirements, competitive analysis, buyer personas, and pricing. Pop-Up Workshops bring in outside practitioners to explore emerging topics and share firsthand experience through hands-on learning.

“AI is making it easier than ever to build products, which makes knowing what to build and why more important than ever,” said Danielle Chircop, CEO of Pragmatic Institute. “We’re evolving how product professionals learn, with hands-on experiences that turn emerging practices into better decisions and real-world results.”

The workshops are part of Pragmatic’s continued expansion beyond foundational training into practical, ongoing skill development for product professionals and teams.

Pragmatic’s five live, two-hour AI Workshops cover:

• Product Discovery with AI: Develop an evidence-based market problem statement and a plan to validate it.
• Product Requirements with AI: Refine a requirement and identify questions that need further investigation.
• Competitive Analysis with AI: Assess distinctive competencies and build a repeatable approach to updating competitive research.
• Buyer Personas with AI: Develop a persona that distinguishes research-backed attributes from assumptions.
• Pricing and Packaging with AI: Set a price you can defend, built from what buyers would do instead, and identify what still needs testing with real buyers.

The AI Workshops are tool agnostic, allowing participants to work with the AI assistant they already use. Participants practice using AI alongside market evidence and their own judgment to make informed product decisions.

Pragmatic Pop-Up Workshops give participants opportunities to learn directly from guest practitioners and apply emerging practices to their own work. Each session combines firsthand experience from the field with exercises that help participants develop an output or make a decision about a product challenge.

AI Workshop details and registration are available at https://www.pragmaticinstitute.com/product/#ai-courses.

Registration for the Pop-Up Workshop Every Product Is Now a Data Product is available at https://www.pragmaticinstitute.com/product/pop-up-workshops/every-product-is-now-a-data-product/.

About Pragmatic Institute

Pragmatic Institute helps product managers, product marketers, and organizations build the knowledge, skills, and shared practices needed to make products the market wants to buy. Its training connects market understanding with practical product decisions, including how to apply AI within that work. Learn more at pragmaticinstitute.com.

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SOURCE Pragmatic Institute