Munchkin Inc. (“Munchkin” or “the Company), the beloved baby lifestyle brand owned by WHY Brands Inc. (“WHY”), an industry leader in the design and development of innovative infant and toddler products, today announced an expansion of its Maternity and Paternity Benefits and Perks Program, with a new benefit – a complimentary 12-month supply of Munchkin products through the transition into parenthood and throughout their child’s first 12 months.

As a new benefit, Munchkin is providing new parents with a complimentary 12-month supply of Munchkin products, including formula, lactation supplies and consumables, breastfeeding accessories, Flow products, and Bond Bottles. The benefit is intended to help support Munchkin families throughout their baby’s first year. It joins the program’s existing offerings, which include 16 weeks of paid maternity leave for mothers, 6 weeks of paid paternity leave for fathers and partners, a Flexible Spending Account (FSA) that supports pumping, feeding, pediatric appointments, and childcare needs, a Dependent Care FSA, and perinatal and postpartum mental health support.

The program grew out of the experience of a new mother on the Munchkin team and was developed collaboratively across the Company. Its aim is to make the transition into parenthood a little easier for employees and their families.

“For more than 30 years, Munchkin has been dedicated to serving parents, and today our products support families at every stage of the feeding journey, from prenatal to newborn, infant, and toddler stages,” said Steven B. Dunn, Founder and Chief Executive Officer of WHY Brands Inc. “There are no parents we’re more excited to serve than our own Munchkin families, the people who design, test, and champion our products every day. The first year of parenthood is one of life’s most meaningful and demanding chapters, and we want every Munchkin parent to know that their company is right there with them.”

“Munchkin employees who are parents are more than members of our team, they are the people who bring our products to life, test them at home, and believe deeply in the difference they can make for families,” said Jennifer Betkolia, Sr. Director of Product Marketing at Munchkin. “As a mom of two under three, I know how uncertain and personal the feeding journey can be, and I’m proud that Munchkin is supporting our own parents with products that meet them wherever that journey takes them and help them feel more confident throughout their baby’s first year and beyond.”

“This new benefit builds on Munchkin’s existing Maternity and Paternity Program, which provides additional support throughout a baby’s first year,” said Elaine Cameron, Chief People & Culture Officer at WHY Brands said. “It reflects Munchkin’s commitment to supporting our people through life’s most important moments.”

About Munchkin Inc.

For more than 30 years, Munchkin Inc., the baby lifestyle brand owned by WHY Brands Inc, has produced innovative products and functional gear for children and their caregivers. Munchkin has over 375+ patents to date, and more than 255+ international product and brand design awards. Munchkin products are sold in more than 50 countries and have received over 1.45 million five-star reviews.

Munchkin has been awarded Great Place to Work for four consecutive years and is recognized as a 2026 Best Places to Work by Built In. Munchkin has been honored on Fast Company’s annual “Brands That Matter” list for two consecutive years, including 2024, and ranked number eight on Fortune’s list of Most Innovative Companies in 2023.

As the only baby brand in the United Nations Global Compact, the company prioritizes corporate social responsibility with commitments to environmental protection and animal welfare, which are highlighted in its annual Sustainability Report. Learn more at www.WHYBrands.com and www.Munchkin.com.

About WHY Brands Inc.

WHY is a portfolio of brands that invent, develop, and design creative products across an array of categories. With every new idea and undertaking, we begin and end with the question why. That spirit of inquiry drives our commitment to innovation, highlighted by over 375+ patents to date. We believe great ideas and next-generation design can be life-changing. WHY’s portfolio includes baby lifestyle brand Munchkin and Curio Home Goods. Learn more at www.WHYBrands.com

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