Demandbase, the AI GTM leader defining the next era of agentic marketing, today announced that it has been named a launch partner for Salesforce’s Hunter, a new AI-powered outbound sales agent. This announcement  builds on Demandbase’s broader work with Salesforce to bring its account intelligence into AI-powered revenue workflows. Demandbase is also a featured MCP partner on AgentExchange, enabling Salesforce agents to access Demandbase insights within the environments where sales and marketing teams already operate. The partnership with Hunter was announced at Salesforce’s Dreamforce conference in San Francisco.

With Hunter, Salesforce customers can now access Demandbase’s real-time B2B engagement, person and account data, including buying group and intent data, within their native workflow with no additional contracts required for the data within Salesforce, and a streamlined handover should customers want to experience the full power of Demandbase. This gives Hunter additional account-level context to help sellers identify companies actively researching relevant solutions and optimize their prospecting and outreach based on those insights.

“By teaming up with Salesforce to bring our data to Hunter, we’re strengthening the agentic AI ecosystem for sales teams, eliminating friction and helping improve GTM outcomes,” said Christopher Amabile, VP, Global Partner Ecosystems at Demandbase. “This integration leverages the Demandbase MCP server to bring real-time B2B engagement intelligence directly into revenue teams’ workflows. Sales reps can prompt Demandbase in natural language to immediately identify and prioritize the most engaged prospects, natively within Agentforce, speeding and simplifying buyer research and targeting.”

Bringing Demandbase Intelligence to Agentforce

The integration eliminates the need for context switching between Salesforce and Demandbase and increases adoption of engagement data in day-to-day sales activities.

Demandbase is powering key capabilities, including:

  • Real-time access to Demandbase engagement data inside Salesforce

  • Natural language queries powered by Agentforce and Demandbase’s MCP

  • Ranked lists of the most engaged people at any target account

  • Engagement metrics, including engagement points and engagement minutes

  • Contact details and quality signals

  • Visibility into contacts and accounts showing the greatest intent to buy

  • Identification of buying group members

 “Sales teams can only act on the signals they can see,” said Rohan Punamia, VP of Product Management at Salesforce. “By bringing Demandbase’s intelligence natively into Hunter, we’re giving every Sales Cloud customer the B2B data and account signals they need to prioritize the right prospects and grow revenue.”

Hunter is currently in pilot, with general availability planned later this year. Learn more about Hunter here.

About Demandbase

Demandbase is the AI GTM leader defining the next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around the accounts most likely to drive pipeline. By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters, improve visibility into performance, and move faster across the customer journey. Thousands of businesses use Demandbase to simplify go-to-market execution, reduce wasted spend, and drive measurable revenue outcomes. Learn more at www.demandbase.com.

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