Shop Marketing Pros Brings Three Practical Marketing Sessions to ASTA Expo 2026
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HAMMOND, LA, September 3,2026 – Shop Marketing Pros, a digital marketing agency dedicated exclusively to independent auto repair shops, will bring three sessions to ASTA Expo 2026 in Raleigh, NC. Shop Marketing Pros Returns to ASTA Expo 2026 as Silver Sponsor, Leading Three Marketing Sessions. The sessions are built around annual marketing planning, targeted customer engagement, and marketing metrics that actually matter for shop owners looking to grow.
ASTA Expo draws auto repair professionals from across the country for hands-on training and business education. Shop Marketing Pros’ sessions are designed to give attendees practical frameworks they can apply as soon as they get back to their shop, not abstract theory.
In “A Framework for Your Annual Marketing Plan,” Kim Walker and Brian Walker will lead a session on building a structured annual marketing plan. Rather than reacting to whatever marketing idea comes up next, shop owners will learn the framework for deciding where marketing resources should go and how to connect those decisions to broader business goals. The session gives attendees a practical way to approach the year ahead instead of guessing month to month.
Kim Walker and Brian Walker will also lead “Precision Marketing: Targeting and Engaging Your Niche Customers,” a session focused on the audience side of a shop’s marketing strategy. It covers how to identify who a shop is actually trying to reach, how to spot niche customer opportunities, and how to build marketing that speaks directly to specific customer groups instead of trying to appeal to everyone at once.
Michael Doherty and Hallie Wasinger will lead “ROI Roadmap: Understanding and Improving Your Marketing Metrics,” a session on marketing metrics. Attendees will learn which numbers actually matter, how to connect marketing activity to business outcomes, and where to look for opportunities to improve marketing efficiency. The goal is to help shop owners make more informed decisions about where their marketing dollars go.
“ASTA Expo is an event we look forward to attending every year, and we’re proud to bring these classes there to educate shop owners on top-tier marketing. The Shop Marketing Pros team is ready to teach and connect with the industry next month!”
Shop Marketing Pros has worked with more than 300 auto repair shops nationwide and brings over 60 years of combined auto repair shop experience to its marketing education and management.
Session details, including specific dates and times at ASTA Expo 2026, will be available through the links below.
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Precision Marketing: Targeting and Engaging Your Niche Customers
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ROI Roadmap: Understanding and Improving Your Marketing Metrics
About Shop Marketing Pros
Shop Marketing Pros exists for one reason: to help independent auto repair shops grow. Founded by Brian and Kim Walker, who spent years running their own shop before starting the agency, Shop Marketing Pros was built on real shop-floor experience and has grown into a team of marketers dedicated exclusively to the auto repair industry.
That perspective shows up in the work. The agency’s services span website design, search engine optimization, pay-per-click and digital advertising, Local Services Ads, and social media management, all built to help shop owners get found, get chosen, and keep customers coming back. Shop Marketing Pros is headquartered in Hammond, Louisiana, and led day-to-day by President J.R. Portman.
Media Contact:
Shop Marketing Pros
www.shopmarketingpros.com
Media Contact
Company Name: Shop Marketing Pros
Contact Person: Kim Walker and Brian Walker
Email: Send Email
Country: United States
Website: https://shopmarketingpros.com/
