Los Angeles Lakers Announce New Jersey Patch Partnership With Albert
The Los Angeles Lakers have announced a new jersey patch partnership with the financial assistant app, Albert.
Los Angeles, CA, July 17, 2026 —
The Los Angeles Lakers have entered into a new partnership, announcing that the financial assistant app, Albert, will be featured on the team’s jerseys as a patch sponsor. The terms of the agreement and the duration of the sponsorship were not immediately disclosed.
Albert, a financial app that aims to help users manage their money, save, and invest, will have its logo prominently displayed on the Lakers’ uniforms. This marks a significant addition to the Lakers’ commercial ventures, aligning the storied basketball franchise with a growing technology company.
Jersey patch sponsorships have become a common revenue stream for National Basketball Association (NBA) teams. These partnerships allow brands to gain visibility among a large and engaged fan base. The Lakers, one of the most recognizable sports franchises globally, offer a substantial platform for any partner.
Further details regarding the rollout of the new jerseys and any associated fan engagement initiatives are expected to be released by the team and Albert in the coming weeks. The partnership signifies a continued trend of collaboration between major sports leagues and technology-focused companies.
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